Avoid Having A Bad Website

Michael ToussaintMarketing, Window Cleaning, Window Cleaning Business2 Comments

Guest Blog Disclaimer: This is a guest blog post by Jim DuBois of Squeegee Pros and Window Washing Wealth. The views, opinions, and positions expressed within this guest posts are those of the author.

Are You Making This Big Mistake: Avoid Having A Bad Website.

In this day and age, you must have a website. Most consumers are going to search for your services through a search engine before they ever communicate with you directly. If you don’t have a website, you may lose a potential customer to a competitor who does. On top of that, a website can be a direct line of communication between you and a potential customer.

Bad Websites Hurt Business
Tip: Do you have a compelling headline to get a website viewer’s attention?

Maybe you think creating a website will be too hard, or too expensive. It doesn’t have to be hard or expensive. Dozens of companies have stepped forward to make website creation easier and more affordable. You can have a decent, effective website for less than $500. If you can set up an answering machine, you can learn how to edit your website yourself, too. Companies like Wix,GoDaddy,Squarespace, and many, many more can help.

According to the non-profit organization SCORE, “Just 51% of small businesses have websites”. You read that right. Nearly half of all small businesses in the United States DO NOT have a website.

Some business owners think they don’t need a website because they are a local business.  However, 97% of consumers search online for products & services, and more than half of searches are local. People will (or won’t) find your business online before they ever go (or don’t go) to your business. Bottom line, you need a website. 

Not having a website is probably one of the biggest mistakes a business can make. Second to that is having a bad website. One of the first things that a potential customer does when needing a product or service is research the various businesses online.

Customers typically want to know 3 things about a business:

  • Credibility
  • Pricing
  • Contact Information

By not having a website at all, their first impression might be that the business is fly-by-night. A similar impression is made if the business has a bad website. Customers want to hire professionals, so when they find that a business has a bad or unprofessional website, it gives them the impression that the business is also unprofessional.

A bad website might also have additional pitfalls that irritate the customer, such as:

  • No useful information about products or services offered.
  • Slow page loads – web pages should load in less than 1 second.
  • Unintuitive or broken navigation – if the navigation does not work properly, customers will quickly leave the website.
  • Malware on pages – websites these days are constantly being hacked and infected with malware. Malware placed on websites then further infects the visitor’s pc.
  • Out-of-date information.
  • Broken links/pages not found.
  • Website errors.

So how does one go about creating a great website and avoiding the pitfalls? The simplest and most affordable way is to:

  • Choose a managed website platform that automatically takes care of the nitty gritty website tasks for you and which is optimized for the search engines. For a small monthly fee, they provide most – if not all – of the web services and functionality that a business might need for their website, such as: anti-hacker protection, content management, e-commerce (online and mobile payments), email marketing, social media integration, website, and email hosting.
  • Choose a top website developer with a track record for developing websites for window cleaning businesses.

Your window cleaning website should include things like:

  • Your company’s Unique Selling Proposition. What makes you different?
  • Before and after photos/videos of your work – a picture is worth a thousand words.
  • List services and provide as much detail about each service as possible.
  • List the areas that you serve and hours of operation.
  • Testimonials from customers.
  • Contact information and social media icons should be easily accessible.
  • A “frequently asked questions” page.
  • If you have any awards or accreditations, add those to the website footer.
  • The navigation should be intuitive, easily accessible, and be no more than “2 clicks” to get to content.
  • Include proof of liability insurance – this puts customers’ minds at ease, knowing that you have insurance should something go wrong.
  • The compelling headline to get the viewer’s attention vs. just a logo.

The right managed website developer will bring great value to your business. My website has dominated the window cleaning market in Charlotte, NC, for the past several years, constantly ranking in the top 3 positions in the search engines. Not sure which way to turn with your marketing? Click here for window cleaning specific business-building ideas.

Jim DuBois is founder of Squeegee Pros, Inc. out of Mooresville, NC. He is the creator of WindowWashingWealth.com, which specializes in aggressive marketing tactics, the importance of internal company systems, and how to dominate your window cleaning marketplace. All things a serial window cleaning entrepreneur should know to build a huge business. Visit the site for a free marketing report. Do you have questions you’d like to see answered in this column? Leave a comment, email them to me directly at jim@squeegeepros.com or call my office at 704-799-0313.

2 Comments on “Avoid Having A Bad Website”

  1. Interesting article, however the focus of what a website is lost. We develop several dozen sites for cleaning companies across Canada and the United States each year. What a lot of people don’t realize and which makes our job A LOT easier, is that a website is supposed to be the most effective marketing tool in your business arsenal. But many companies just blow $500 on a crappy site that actually scares away competitors. Like I said though, this is fantastic, because the most effective channel for lead generation and customer acquisition is online, especially search, for janitorial/cleaning companies. So when you have an amazing website, and focused on creating a cleaning brand, rather than just another cleaning company, you’ve already won 75% of the battle.

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