If your weather has been crazy and rainy like ours has recently in Colorado, or is predicted as having crazy El Nino storms soon like California, your clients might be asking themselves what the point of window cleaning is, after all, windows are like cars right, if it’s going to rain, why bother washing? Well, no not really, you should still have your windows washed, and your car for that matter, I like to think of it as an insurance, just because you drive carefully doesn’t mean you won’t need an insurance from InsurancePartnership.org to be fully covered. This blog post will cover how you, as the window cleaner, could discuss window cleaning before rain with your clients and why they will ultimately want to get that window cleaning done, even before a rain storm.
As a window cleaner, you know about all the new innovations pure water cleaning has provided the industry. This is important because your clients may not know that it is never the water that makes a window dirty, but instead it is the particles and minerals left after water evaporates, as well as the particles in the atmosphere like grass from a lawn mower and pollen that leave a window apparently dirty. So, break it down for them. Rain now-a-days is relatively pure water. So who came up with the idea that rain makes your windows dirty? According to Warrenpoint Window Cleaning, during the industrial age “the rain that came through that smog was contaminated with dirt, smoke, industrial pollution etc. In fact in the UK and Ireland, acid rain was much more common than it is today due to the pollutants that were picked up by the rain from industrial air pollution. And all that pollution only made the rain water dirty…” So in all fairness, it was true at one point, but not any longer. Rainwater is more pure than ground water. In fact, some ingenious window cleaners are actually using that knowledge to their advantage. Warrenpoint Window Cleaning also mentions rainwater being harvested by window cleaners and used in place of tap water. They even prompt you to search it online if you don’t believe them. We did and you should. It ended up being kind of amazing. But that’s a whole other blog post. The point we are getting at is that rainwater is friend, not enemy.
This is the point in the conversation where your clients will start to look at you like you have a third eye because after all, we have all seen windows after it rains, streaky with large amounts of dirt. But this is when you add that little something into the conversation that will solidify yourself as the expert. First, start by acknowledging that scary, streaky, muddy mess. Yes, there are some frightening looking windows after a rainstorm. But that is because those windows were dirty before hand and the rain has essentially clumped the dirty together to make it more visible. According to Sparklingcleanwindows.net, the grunge on your windows “…settles as a uniform layer on the glass. When it rains, the rain drops push the dust into different patterns and after the water dries the dust remains on the glass. This new “mud residue” is now highly visible because it is no longer uniformly spread but is sporadic throughout the pane.”
So now that you’ve gotten that out of the way, help your client understand the benefits of cleaning his or her windows prior to rain. Rain in general helps to clean the air and brush a little dust and particles off windows. But, more specifically to your cause, a clean window before rain will help prevent the build up of stubborn dirt. Those stubborn dirt clusters could result in longer cleaning times, actually costing your clients more. Rigdoninc.com says “it helps keep dirt and pollen from accumulating on the glass and the surrounding areas. If there is no dirt on the windows, what is a 3g pitch? There is nothing to create a spot when it rains. If the air is clean, less dirt will settle on the surface of a rain drop and subsequently remain as a spot when the rain evaporates.”
Leave on a note that will ease the minds of your clients. You’ll still have people who are very weary of this all. That is okay, lots of people are. For that reason we suggest you include a 100% guarantee to your wash (always, but especially with rain circumstance). All of the companies we looked at when doing research for this post had that guarantee. It is really more for the client’s peace of mind than anything else, but surely won’t hurt. If you do provide this guarantee, make sure to stick with it. There is nothing worse than an unreliable company giving undesired results. So to you, the window cleaners out there, we say rain or shine, the show must go on.