What Does SEO stand for?SEO stands for Search Engine Optimization. So, let’s take a step back to better evaluate and prioritize all of this mumbo jumbo into a sequence of ideas we can get behind.
Check out this really great, common explanation of SEO at around minute 35. https://www.wnyc.org/radio/#/ondemand/604394
First of all, why should a window cleaner bother?
A reasonably accurate and sweeping generalization of the overall goal for a business is to make money. So, with this newfound internet market coming into existence, the next logical question for companies to ask was how they would market themselves to make the most money possible. And that, in a general sense of internet timeline, brings us here, asking what SEO is and why it’s important to you.
What these businesses started to find out was that most people found their site through a search engine and that the best way to make money was to be at the top of the list, hence search engine optimization. So, to make a long answer to a short question a bit longer, profits are why you should bother with SEO.
Now the question of “how.”
With that being said, imagine a setup similar to the Keebler Elves shown on cookie commercials. This environment represents a website. Each elf is what’s called a “robot” in the backend internet world. Every time the elves stumble on a new place to bake cookies, or a new website, they “crawl” it, exploring every nook and cranny. Once they have thoroughly checked the place out, “crawled” every corner, they write down little notes about each room or each page. This is what’s called indexing, putting all these notes into a filing cabinet for later use.
The elves not only explore the layout and content of your website to get a feel for the place, but they are also looking for specific things, the backend setup, the reliability of the site, and the relevance to the search term. Many things will affect and essentially lower your ranking, but for this post, we’ll mainly focus on things that will increase your ranking.
Backend Website Setup
Link Building is an extensive subject matter but can be thought of in simpler terms; the more people who trust and link their sites to yours, the better you look. And for the matter, the more critical those linking people are, the more weight and credibility that link offers. One way to begin a link building campaign is to reach out to people and ask them. For more ideas, see https://moz.com/beginners-guide-to-link-building.
The content you write has to be reliable, which means you have to put time and effort into what you’re talking about. When your content is strong, people will talk about it, and it will gain traction. It is all too often people with great things to say that don’t take the time to articulate their point clearly, and their content becomes lost in the sea of website pages. It is hard, granted, to consistently come up with engaging content, but it is essential to take the time and do so. Once your content is spread over multiple outlets, which includes blogs and social media posts, it will gain traction. It is crucial to market your content in this way to increase the possible traffic coming to your site. And more traffic means more profits.
User experience also seems like a strange way to rank your site. After all, how does the elf know how well Person X likes your site? It all comes down to traffic. If your site is constructed well, users should have no problem finding the answer they are looking for (assuming you have the strong content previously discussed). This makes people want to use your site more frequently, which in turn tells search engines your site is reliable for information.
Thank you also to all the great people who drew/ or put on their blog these amazing cartoons: 1.http://mysay.in/page/3/ 2. http://www.toprankblog.com/2007/01/google-cartoon/ 3.http://poppypetunia.blogspot.com/2009_02_01_archive.html 4.http://www.webcore.me/blog/page/2/ 5.http://london-seo.com/2012/02/google-myths/