What Does SEO stand for?Search Engine Optimization, that’s what SEO stands for and that’s the name of the game — this is where you go to learn the ins and outs. So, let’s take a step back to better evaluate and prioritize all of this mumbo jumbo into a sequence of ideas we can really get behind.
Check out this really great, common explanation of SEO, around minute 35. https://www.wnyc.org/radio/#/ondemand/604394
First of all, why should a window cleaner bother?
A fairly accurate, sweeping generalization of the overall goal for a business is to make money. So, with this newfound Internet market being tapped into, the next logical question for businesses to ask themselves was how they would market themselves to make the most money possible. And that, in a general sense of the Internet timeline, brings us here, asking what SEO is and why it’s important to you.
What these businesses were starting finding out was that most people found their site through a search engine, and that the best way to make money was to be at the top of the list, hence search engine optimization. So, to make a long answer to a short question a bit longer, profits are why you should bother with SEO.
Now the question of “how.”
With that being said, imagine a setup similar to the Keebler Elves shown on cookie commercials, this environment represents a website. Each elf is what’s called a “robot” in the backend Internet world. Every time the elves stumble upon a new place to bake cookies, or a new website, they “crawl” it, exploring every nook and cranny. Once they have thoroughly checked the place out, “crawled” every corner, they write down little notes about each room, or each page. This is what’s called indexing, putting all these notes into a filing cabinet for later use.
The elves not only explore the layout and content of your website just to get a feel for the place, they are also looking for specific things, the backend setup, the reliability of the site, and the relevance to the search term. There are many things that will effect and essentially lower your ranking, but for this post, we’ll mainly focus on things that will increase your ranking.
Backend Website Setup
Link Building is a very large subject matter but can be thought of in simpler terms, the more people who trust and link their sites to yours, the better you look. And for the matter, the more important those linking people are, the more weight and credibility that link offers. One way to begin a link building campaign is to simply reach out to people and ask them. For more ideas, see https://moz.com/beginners-guide-to-link-building.
The content you write has to be reliable, meaning you really do have to put some time and effort into what you’re talking about. When your content is strong, people will talk about it and it will gain traction. It is all too often people with great things to say don’t take the time to clearly articulate their point and their content becomes lost in the sea of Website pages. It is hard, granted, to consistently come up with engaging content, but it is important to take the time and do so. Once your content gains traction, it is spread over multiple outlets including blogs and social media posts. It is important to market your content in this way to increase the possible traffic coming to your site. And more traffic means more profits.
User experience also seems strange to rank your site off of, after all, how does the elf know how well person x likes your site? It all comes down to traffic. If your site is constructed well, users should have no problem finding the answer they are looking for (assuming you have the strong content previously discussed). This makes people want to use your site more frequently, which in turn tells search engines your site is reliable for information.
Thank you also to all the great people who drew/ or put on their blog these amazing cartoons: 1.http://mysay.in/page/3/ 2. http://www.toprankblog.com/2007/01/google-cartoon/ 3.http://poppypetunia.blogspot.com/2009_02_01_archive.html 4.http://www.webcore.me/blog/page/2/ 5.http://london-seo.com/2012/02/google-myths/