Marketing Is Hard… Let Your Customers Do It For You

Jacob WallaceMarketing

I’ve talked before about ways that you can use Social Media to grow your business. In this post, I want to get specific with how to get your customers to market for you.

The idea is to have your customer recommend you on Facebook and/or Twitter. Many of your clients use these services, and have lots of friends following them. A recommendation from your client may be received more readily than an ad from you. Plus, it’s completely FREE!

What you need to do is create a link that customers can click on. I’ll show you how to do this with Facebook and Twitter, respectively. For Facebook, here is the link you’ll need: YOUR-LINK-HERE

Fill in a link to your website. When someone clicks on it, they will be taken to a Facebook page that has the link filled in. They will have a spot to write some like “XYZ Window Cleaning is Awesome. Check out their site!” When they are done, they click share, and all their friends see it.

With Twitter, you can do one better. It lets you write out a complete tweet, so all the customer has to do is click a button. Here’s the link:

Now write what you’d like that tweet to say. For example, “XYZ Window Cleaning is Awesome. Check out their site:”. Make sure it’s less than 140 characters.

Here’s an example of what you could do with this:

Share this blog with your friends! Click on these links.

Click on those links to see what I’m talking about (don’t worry, they won’t post to your profile unless you tell them too).

What should you do with these links? Put them everywhere! If your email supports it, put them in your signature. Put them on your website. Put them on your blog. Put them anywhere a customer will see on their computer.

Maybe you could even offer a discount to any customer that promotes you on Facebook or Twitter.

So go forth and use social media! And be sure to let me know how it goes.