In a previous post, I talked about how to use Facebook in your company. If you missed that, you can check it out here.
At the convention, I was able to sit down and talk with a lot of window cleaning companies. At one point, while I was at dinner, I was talking to a company that wanted to increase their presence in the residential market. I asked if they were using social media in their marketing mix. Since they’d been focusing on commercial cleaning, it was never something that they had considered.
It is common when I talk about social media for people to think that it is just a time-waster. Doubtless, many hours are wasted by employees and students who should be doing other things. However, I think that there is value in social media for marketing, especially for residential cleaners.
In particular, there is value in using Twitter. Like most social media, it is easy to use and free. Twitter is simply a platform for individuals or organizations to give 140 character updates. When you set up a profile, you can follow people that you want to get updates from, and people can follow you. Pretty straight forward.
How you use Twitter to market is up to you and is only limited by your imagination. One suggestion I’ve given is to follow your customers on Twitter and to offer a discount on their next cleaning if they tweet (post on Twitter) positive feedback about you along with a link to your site. You could add the offer to the signature of your emails. Since they are likely in front of a computer while looking at your offer, it’s easy for them to act on it. Consider adding this offer to your follow up emails after completing a job.
Even if you don’t intend to do much with social media, it’s a good idea to sign up so that you can reserve your name. If you decide to start using social media in the future, you may regret not acting earlier when someone else is already using your name.
One parting piece of advice: keep your business and personal Twitter strictly separate. If someone follows your company on Twitter, they don’t want to hear about your personal life. They will unfollow you right away.
That’s just one idea. I’d love to hear about how this works for you, or about other ideas you’ve had. Feel free to comment or email me at firstname.lastname@example.org.