I recently read a book called The Social Media Bible by Lon Safko. It was an interesting 700 pages.
What is social media? There is a lot to say about it (700 pages), but for most of us, it means a small handful of websites: Facebook, Instagram, Twitter, Youtube, and blogs. Essentially, social media is a place where your audience (both existing customers and potential customers) spends time. With that said, it is a good idea that your business is also present to showcase your services. Over the next few posts, I’ll give some ideas for using these tools for your business. Let’s start by talking about Facebook.
About five years ago, a friend asked me if I was on Facebook. It was the first time I’d heard about it. Since then, Facebook has exploded to the point that virtually everybody uses it. I can’t remember the last time I searched for a friend, and they didn’t have a profile.
That’s good news for you. It means that a lot of your clients (and prospective clients) are on Facebook, and you can reach them for free.
It only takes a few minutes to create a page on Facebook. Create an account, if you don’t have one already, and then create a page. Fill in necessary contact information, link to your website if you have one, and upload your logo and other pictures. Then tell everyone about it. Start giving a link to it in your emails, and mentioning it in your flyers.
If you can get your client to “like” your page, their friends will see it. That’s free publicity. Maybe you could tailor your referral program to Facebook in your emails. Offer a discount to customers that post something like, “I just got my windows cleaned by [your company], and I couldn’t be happier. If you need your windows cleaned, check them out. Their website is www.yoursite.com.”
That’s just one idea. Go ahead and experiment. It’s free, after all.
I’d love to hear other ideas. Maybe you’ve tried some things in the past and can share how they worked.