Social Media for your Window Cleaning Company, Part 1

Jacob WallaceMarketing, Window Cleaning Business11 Comments

I recently read a book called The Social Media Bible by Lon Safko. It was an interesting 700 pages.

What is social media? There is a lot to say about it (700 pages), but for most of us, it means a small handful of websites: Facebook, Instagram, Twitter, Youtube, and blogs. Essentially, social media is a place where your audience (both existing customers and potential customers) spends time. With that said, it is a good idea that your business is also present to showcase your services. Over the next few posts, I’ll give some ideas for using these tools for your business. Let’s start by talking about Facebook.

About 5 years ago, a friend asked me if I had Facebook. It was the first time I’d heard about it. Since then, Facebook has exploded to the point that virtually everybody has it. I can’t remember the last time I searched for a friend and they didn’t have a profile.

That’s good news for you. It means that a lot of your clients (and prospective clients) are on Facebook, and that you can reach them for free.

It only takes a few minutes to create a page on Facebook. Create and account, if you don’t have one already, and then create a page. Fill in basic contact information, link to your website if you have one, and upload your logo and other pictures. Then tell everyone about it. Start giving a link to it in your emails, and mentioning it in your flyers.

If you can get your client to “like” your page, their friends will see it. That’s free publicity. Maybe you could tailor your referral program to Facebook in your emails. Offer a discount to customers that post something like “I just got my windows cleaned by [your company], and I couldn’t be happier. If you need your windows cleaned, check them out. Their website is”

That’s just one idea. Go ahead and experiment. It’s free after all.

I’d love to hear other ideas. Maybe you’ve tried some things in the past and can share how they worked.

Oh, and did I mention Facebook is free to set up?

11 Comments on “Social Media for your Window Cleaning Company, Part 1”

  1. When you set up a FB account for biz, should it be a business account or personal account. I know this seems self evident, but I might want the biz account to do everything my personal account does. However, a biz account seems limited…yes…no? Pro or cons?

    1. That’s a great question. In my opinion, you should create a separate account for your business. It is bad form to subject your business clients to updates like, “Off to a party with my wife” and the like. Keep your business account separate, and don’t let your clients see anything irrelevant. They probably aren’t interested in your weekend plans.

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  3. I actually do have a window cleaning business. I like this idea and I’m going to set up FB for my business right now. Thanks for posting this.

  4. Pingback: Social Media for your Window Cleaning Company, Part 2 » Jacob Wallace's Official abc Blog

  5. Pingback: Social Media for your Window Cleaning Company, Part 1 » Jacob Wallace's Official abc Blog

  6. Pingback: Social Media for your Window Cleaning Company, Part 2 » Jacob Wallace's Official abc Blog

  7. I have a Facebook page and it works really well. Also, in my area we have “hip” Pages for different cities. Definitely find out if your area has things like that. It’s a great way to get your name out there for free to thousands of people!

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